By Brad Tuttle | @bradrtuttle | October 25, 2011 | + Which sounds more appealing: an artisan sandwich, or just a plain old sandwich? Marketers are increasingly tossing the word into the name of food products because consumers assume "artisan" means the ... Wanna Help Sell a Food Product? Toss in the Word 'Artisan'
Monday, October 24, 2011
Wanna Help Sell a Food Product? Toss in the Word 'Artisan'
By Brad Tuttle | @bradrtuttle | October 25, 2011 | + Which sounds more appealing: an artisan sandwich, or just a plain old sandwich? Marketers are increasingly tossing the word into the name of food products because consumers assume "artisan" means the ... Wanna Help Sell a Food Product? Toss in the Word 'Artisan'
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